Craftsmanship and Design....Store Fixtures
Posted by Rafael Abreu on Mon, Oct 31, 2011 @ 03:04 PM
We are back writing blogs!!!
We have some new and exciting news including the opening our new facility in Arlington Texas and changes to our website. Check out our newly redesigned project portfolio page and drill down in your industry.
As a fixture guy and now that we are targeting and successfully penetrating the general retail industry, I pay close attention to most fixtures that I come across to. So this past weekend my wife asked me to go shopping with her and our ten month-old son. Our first stop at the mall (which by the way it's only two years old) was a large retailer and we spent a few minutes booking our son's first Christmas photos. I was shocked to see the poor quality (e.g delamination, raw edges exposed) on some of their fixtures. Had the manufacturer used the correct edgebanding process these issues could have been avoided (pictures below 1st, 2nd and 3rd photos).
Our next stop was a kids' shoe retailer. For the most part their fixtures look pretty good with the exception of one that had been beaten up pretty bad at the entrance of the establishment (Fourth photo above). In this instance a better design, perhaps the utilization of bumper, or t- mould would have minimized the wear and tear of the fixture.
For any given item, by definition there can only be one that is BEST. Has your company been settling for less? Has that been a cost effective answer? Do your store fixtures just hold the merchandise off the floor or do they convince the customer that the products are something special they really need? Are they ‘Fixture Perfect?’ Ours are. It is our focus...talk with us.